How to develop an online blog media kit

Having a media kit on your blog is essential if want to monetize your blog. A blog media kit is used by potential advertisers.

Make you media kit as well as your blog professional as well as organized. Most advertiser will want to download your media kit. You can learn how to make a downloaded file here.

How to write your own blog media kit?

Some suggestions when writing your media kit

Keep your word count to a minimum
Make sub-headings
Don’t veer off the subject, keep it one idea per paragraph
Use bullets
Highlight important facts

What should be included in the blog media kit?

The blog media kit should provide your potential advertisers with immediate access to

Key demographics
Key traffic information
Contact details
Advertising rates

Update your media kit information often. Accuracy is important. Your blog traffic is subject to change at all times.

Blog profile

Give your blog description, again keep the word count low
Explain your blogs value
Offer your blogs general content

Blog audience

Who are your readers
How many subscribers do you have
How many Facebook, twitter, GFC followers do you have
Do you have a newsletters

Add integrity

Show where you’ve been featured
Who links into your blog
Your Google Page Rank
Your Alexa Page Rank
Google Analytics
Where have you done Guest Post

Search engine rankings

What are the top search keywords for you blog? Find out what keywords are used that land readers on your site and add a list of keywords to your media kit.

Advertising options / rates

Take a screenshot of your blog, place ad spots on it including size and rates so that potential advertisers can get a glimpse of your rates and space.

Contact details

Add your contact information.

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Comment by Malika Bourne on March 11, 2012 at 6:16pm: I have re read this post again. I am still working and have a long ways to go, esp-keeping word cound low. thanks Malika

Comment by Malika Bourne on January 21, 2012 at 4:31am: ILaDonna, I understand the value of a blog media kit. I just don't have a clue of how to blow my own horn. I have read many authors tooting that their book is the best on a certain subject. They tell everyone to take action and buy their book now. Of course I want readers, but I just don't have it in me to say, "Look at me". I know I am good at what I do, but I don't have a degree . I certainly don't have a huge following , yet.

Any suggestion how I can get to the point of being able to say well, that "my post has value"? Thank you,Malika malikabourne2@gmail.com http://nonon-centsnanna.blogspot.com

Comment by Malika Bourne on January 20, 2012 at 4:28am: Great post. So, now what do I do? I do need some or a lot, of tweeking. do I go back and fix up my older blogs or just learn from my OOPS! I am finding more typos. I do go back and fix those.

Malika

Comment by LaDonna on September 28, 2011 at 7:54pm: No Pam, I'm still working on mine. Since my site is so new, I haven't had time yet. But I plan to work it all out here will soon and will be happy to share it with you.

Comment by Pamela Maynard on September 28, 2011 at 7:40pm: I guess I need to make a blog media kit. I never thought about it, but it does make sense to market your blog. Did you make one for MBS? Can you share part of it or of one that you have done, for an example?

Thanks a bunch for this one!